Just a quick update, I’ve entered a blogging contest at Marketing Pilgrim with an entry called 8 Stupid Things Webmasters Do To Mess Up Their Analytics.
It gives step-by-step instruction on how to create filters for traffic that isn’t really relevant to your business (and how to determine what’s not relevant traffic using your analytics), plus a few more tweaks you can make to your default Analytics implementation that will track your visitors better. For example, rewriting your session ID urls so that the same content doesn’t get tracked separately (maybe your blue-widgets page had 50 visitors and 25 conversions, but the session IDs were counted as different pages).
I wrote this because I believe you can get more out of your Analytics, and that most people would never find this info on their own because Google’s help section is a mess, and it can be hard to find where to make the changes in your account.
So you’ll have to check out the entire article over at Marketing Pilgrim to find out the 8 reasons, as per the contest rules, I cannot post the article here (find link below after reading the instructions!)
You can help me out in the contest by visiting the post, reading it, bookmarking it, Twittering it, sharing it by email etc. If you do click through, please read the whole article which should take at least 2:30 minutes (there is a bonus for low bounce rate and “high engagement” meaning someone reads the whole article, and this is probably the best way to gauge if someone actually likes the content)
OK, here’s how you can help!
* Follow the link to read the full entry: 8 Stupid Things Webmasters Do To Mess Up Their Analytics
* Read the whole thing, I promise you’ll learn something. If you don’t please share your tips in the comments!
* Link to it or share it through social networks if you like, Stumbleupon it if you can!!
* Subscribe to Marketing Pilgrim, it’s a fantastic blog!
Thank you so much!