Local Social Media Optimization Tip – Google Local Business Center

Google Maps is one way Google is offering small businesses (and large ones too) a way to upload their own business information (what type of products/services provided), including pictures that will appear with their listing, as well as more specific information (hours of operation, areas served and so on). Businesses can also update information at any time by adding or changing physical locations, contact information etc. And Google provides click through data as well — all for FREE.

Users can find directions, interactive maps, satellite/aerial imagery of the United States and Canada, and can search by keyword for types of local businesses. This is the Yellow Pages on steroids, and it’s a good idea to take advantage of this service whether you are a user or a business owner.

Google Maps is a cheap, fast and effective way to get started with social media marketing. Learn more at Google’s Local Business Center.